Highest-quality data prioritized using predictive analytics and pre-qualified to drive higher sales
Infogroup, a big data, analytics and marketing services provider, announced today the release of a significant upgrade to Salesgenie, its cloud-based sales and marketing platform, that will help sales representatives drive a significantly higher volume of sales.
This new feature will allow companies to apply predictive analytics to score Salesgenie data so their sales team will target audiences that are most likely to respond and convert. Modeling the data will lower acquisition costs while increase response and conversion rates. Once the models are developed, they are applied to a company’s Salesgenie database and are immediately available to their users.
In addition, Infogroup can further empower a company’s sales organization by providing qualified leads directly to the sales team through Salesgenie. By leveraging Infogroup’s business data verification call center, agents will ask a set of key qualifying questions that are specific to each company’s needs and target audience. Once the leads are in Salesgenie, sales teams can quickly close opportunities with the leads Infogroup agents have qualified. Salegenie users can select leads based upon the results from the outbound calls, the scores from the modeled data, or both. This unique capability will provide sales with the most actionable leads available.
“There is a tremendous opportunity within organizations to drive sales efficiency through improved targeting and cost-effect lead qualification,” said Michael Iaccarino, chairman and CEO of Infogroup. “This new capability helps realize these by taking the highest quality business and consumer data on the market and then narrowing them to the leads most likely to buy.”
According to Amit Khanna, President, Small and Medium Business Group of Infogroup, sales teams can save both time and money when they leverage Salesgenie’s new capabilities. By using predicative analytics to target prospects that have a high propensity to respond, this new capability lowers the cost per acquisition while driving a higher response rate. Qualifying these targeted prospects using Infogroup’s call center, instead of highly compensated sales teams, further optimizes utilization of sales teams to focus on the best leads driving both sales velocity and conversion.
“Salesgenie is the only platform that combines the highest quality data, predictive analytics and lead qualification to provide sales teams and agent networks a complete solution,” Khanna said. “With the right tool, sales representatives can easily and effectively leverage data to increase success with prospects and improve customer loyalty in the long run.”
To learn more about Salesgenie, contact us at 866.872.2659
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100™ enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245 million individuals and 25 million businesses, which is distributed real-time to our clients. For more information on Infogroup’s marketing and data solutions, visit www.infogroup.com.